Health insurance app
Minimum Valuable Product
UI Design
As part of a major digital transformation, one of Australia’s health insurance providers wanted to enhance the experience for their members by allowing them to seamlessly view and manage their insurance digitally.
One pillar of the transformation was a redesign of their mobile app.
I was the lead designer on the project - defining the initial phases of the product roadmap by aligning critical user flows with insights from customer feedback and existing research, and redesigned the UI.
“You’d think the new update would keep in line with other health funds where your membership card is digital on the app.”
